Peru among most popular destinations for Asian travelers

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Peru is gaining popularity as a top global tourism destination for Asian travelers from Japan, South Korea and Singapore, according to the country´s Foreign Trade and Tourism Ministry (Mincetur). «The most standing-out factor explaining this result is the the well-run Peruvian government´s tourism strategy aimed at promoting the Andean nation abroad», Mincetur said.

The government is implementing a strong and thriving marketing campaign aimed at persuading people to holiday in Peru by displaying its enormous range of beautiful and high-quality tourism destinations. «We have thirty six Commercial Offices of Peru Abroad (OCEX), which seek to increase the number of overseas visitors coming to the country from the afore-mentioned Asian nations», Mincetur said.

Moreover, the ministry noted various activities are being carried out in conjunction with Peru´s consulates and embassies through the organization travel trade fairs and press-tours. «These initiatives have allowed a large team of journalists from Korea, Singapore, Japan and other Asian countries to attend recently-held tourism international fairs focus on Peru», the sector noted. Peru targes to become a top-tier worldwide travel destination for travelers from the United States, where the Andean nation ranks third among the preferences of American families.

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